Superior Coffee and Tea
The real coffee or tea lovers care a lot about the quality of every sip. They also pay attention to the drinking ritual and spiritual enjoyment. People has the desire to learn about the real and standard coffee ceremony and tea ceremony.
The Process
Most people don’t know that oxygen, light, heat and moisture are the most important factors for the freshness of tea leaves and coffee beans. The current existing packaging in the market is big amount. Once open the package, rest of the leaves and beans come in contact with air. It makes the tea and coffee turn stale very quickly. How to educate the people about the culture behind the leave and beans and how to maintain the freshness from oxygen, light, heat, and moisture is the design problem.
The Solution
Superior Coffee and Tea only sells the best quality coffee beans and loose leaf tea. Each kind of tea or coffee is designed to a cultural set and a weekly set. The cultural set includes a 15ml glass bottle of the freshest beans or leaves with corks and cloth jacket on it. It goes with the most desired cup and dessert as well as an informative brochure, which gives a full explanation about the brand and the culture behind it. The weekly set contains seven bottles of leaves and beans and a brochure. The brand also has the weekly subscription services.
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