Sprouts Farmers Market
Sprouts Farmers Market is a healthy grocery store offering fresh, natural and organic healthy foods at affordable prices. Sprouts provides a low-pressure, easy-to-shop, highly affordable steppingstone to better eating.
The Process
As a generic brand that contains various products, the design challenge is how to create a consistent design which can be used for all kinds of products. The aim is to rebrand Sprouts Farmers Market a simple, clear and organic tone so that it stands out amongst the other groceries.
The Solution
With the creation of a new brand identity, it can be used across media platforms now. The redesigned stationery system, promotional applications, packagings, and the responsive website with the new logo that creates a powerful brand for this organic and affordable grocery.
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